City of Elliot Lake
Service: Research, Strategy, and Development
December 2024 – August 2025
The Explore Elliot Lake Tourism Initiative involved extensive community engagements activities and resulted in the destination’s first tourism strategy. The City of Elliot engaged Bannikin to lead the strategy development process. The project was supported by a Working Group established by the City and included diverse research and engagement activities to gather input, perspectives, and learnings from local tourism businesses, community members, neighbouring First Nations, potential funders, municipalities, and tourism partners, among others.
Sample Activities
Background document review
Tourism asset review
Tourism services and partnerships review
Digital presence and marketing review
Tourism trends review
Tourism economic impact assessment
Community tourism survey
Municipal Council interviews
Key informant interviews
Industry focus groups
Community open houses
In-destination tour
Strategy planning session
Implementation planning session
Outcome
Outcomes produced through this project include a comprehensive tourism strategy and an implementation plan that includes details around roles, responsibilities, partners, budget, and KPIs. The strategy was unanimously approved by Mayor and Council, and the City is moving forward with actioning next steps.
Testimonial
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““The Tourism Strategy provided by Bannikin for the City of Elliot Lake was very thorough, well researched and specific to our community. I especially appreciated the team's level of interaction not only with staff, but also the working groups and community members involved in the process. I would not hesitate to recommend them for the preparation of a tourism strategy. The most valuable part of the service provided by Bannikin was the interaction with the team. They were responsive to our needs. Importantly they offered specific strategies related to our community and not a cut and paste report from previous clients.”
Steve Antunes, Economic Development Manager, City of Elliot Lake
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