Media Relations
In today’s crowded media landscape, meaningful coverage doesn’t happen by chance. It comes from understanding what makes a story newsworthy, knowing the right journalists to approach, and building relationships that last beyond a single pitch.
Bannikin’s media relations expertise is built on deep roots in the adventure travel industry and a strong reputation across the broader travel and lifestyle media landscape. Our well-established network and industry knowledge allow us to craft compelling narratives that capture attention. Through press releases, targeted pitching, press trips, in-person networking, and event representation, we amplify our clients' brand visibility. By securing high-impact media coverage in North America and beyond, we help travel brands and destinations stand out and build lasting connections with their audiences.
Strategic Communications
Special Projects
-
Some stories deserve a bespoke approach. From milestone anniversaries and product launches to award wins, award applications, and new partnerships, we develop creative media strategies that generate attention and extend the reach of your biggest moments. Every project is built around your objectives, audience, and opportunities for earned media impact.
Press Trips
-
Well-executed media visits create stories that can’t be replicated from behind a desk. We help our clients arrange and manage individual and group press trips from start to finish, matching the right journalists with the right experiences. Whether the journalist is joining an existing regular departure or you want to host a group of writers as part of a special announcement or activation, we can help with itinerary development, media selection, logistics, and on-the-ground support ensuring every trip delivers value for both the visiting journalists and our clients.
Outreach
(Releases & Pitching)
-
Every successful media campaign starts with a compelling story. We work with our clients to identify the strongest angles, crafting engaging press materials, and proactively pitch them to media across consumer, trade, business, and niche publications. Our approach is tailored to each opportunity, helping clients earn meaningful coverage that builds awareness, credibility, and long-term visibility.
Crisis Communications
-
When unexpected issues arise, clear, concise, and consistent communication is essential. We can help you prepare for and respond to challenging situations with thoughtful messaging, media guidance, and strategic counsel. Whether supporting proactive planning or providing real-time communications advice, our focus is on protecting your reputation while maintaining transparency and trust.
