Travel Trade Development
Bannikin connects exceptional travel brands with the buyers, advisors and media that shape today’s travel landscape. Backed by a strong, experienced team with deep roots in the global travel trade, we combine strategic thinking, trusted relationships and hands-on market activation. We don’t simply represent brands. We position, connect, and activate them with purpose.
Travel Trade Development
Marketing and PR Activation
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We design integrated trade marketing strategies that align storytelling, media exposure, digital visibility and brand positioning with your commercial goals.
FAM Trips and Experience Design
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We create high-impact familiarization programs that educate, inspire and convert, turning buyers and media into long-term ambassadors for your brand.
Sales Representation
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We act as an extension of your commercial team, opening doors to key travel advisors, tour operators and consortia through warm introductions, trade shows, sales calls, roadshows and disciplined follow-up that convert relationships into bookings.
Market Readiness and Consulting
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We support market entry and growth with strategic consulting: product positioning, sustainability alignment, buyer-readiness assessments and pricing guidance.
Special Projects and Events
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From intimate tastemaker dinners to innovative activation events, we create experiences that elevate your brand in the trade.
Our Travel Trade Client-Partners
We work with like-minded client-partners ready to grow through meaningful relationships and thoughtful activation. Importantly, all of our client-partners share Bannikin’s commitment to harnessing tourism as a force for good. Some examples include:
Tour operators invested in community development
DMCs focused on adventure, outdoor, wellness, and culinary tourism
Boutique accommodations (lodges, eco-resorts, wineries, etc.)
Small-scale expedition cruise operators
