Travel Trade Development

Bannikin connects exceptional travel brands with the buyers, advisors and media that shape today’s travel landscape. Backed by a strong, experienced team with deep roots in the global travel trade, we combine strategic thinking, trusted relationships and hands-on market activation. We don’t simply represent brands. We position, connect, and activate them with purpose.

Travel Trade Development

Marketing and PR Activation

We design integrated trade marketing strategies that align storytelling, media exposure, digital visibility and brand positioning with your commercial goals.

FAM Trips and Experience Design

We create high-impact familiarization programs that educate, inspire and convert, turning buyers and media into long-term ambassadors for your brand.

Sales Representation

We act as an extension of your commercial team, opening doors to key travel advisors, tour operators and consortia through warm introductions, trade shows, sales calls, roadshows and disciplined follow-up that convert relationships into bookings.

Market Readiness and Consulting

We support market entry and growth with strategic consulting: product positioning, sustainability alignment, buyer-readiness assessments and pricing guidance.

Special Projects and Events

From intimate tastemaker dinners to innovative activation events, we create experiences that elevate your brand in the trade.

Our Travel Trade Client-Partners

We work with like-minded client-partners ready to grow through meaningful relationships and thoughtful activation. Importantly, all of our client-partners share Bannikin’s commitment to harnessing tourism as a force for good. Some examples include: