SOL FITNESS ADVENTURES
Sol’s Fitness Adventures is the go-to source for both adventure travel preparation and exclusive outdoor fitness trips near Zion National Park and Sundance Resort. Sol trains outdoor athletes, adventurous travellers, and those who want to become such. Included in Outside’s Top 10 Trips in or near a National Park, Sol’s backpacking expeditions combine the best in luxury and outdoor fitness.
Launched informative newsletter campaign, generating new leads and engaging existing leads
Developed strategic marketing and communications plan so small team can effectively market and communicate in-house on a modest budget
Fine-tuned existing media relations efforts to a manageable degree